Director, Marketing and Communications at Purpose Built Communities

ORGANIZATION: Purpose Built Communities
ROLE: Director, Marketing and Communications
LOCATION: Atlanta, GA (Hybrid)
TRAVEL EXPECTATIONS:
SALARY: $110,000 - $130,000

ABOUT PURPOSE BUILT COMMUNITIES
Purpose Built Communities is the national leader in holistic neighborhood revitalization, creating pathways to prosperity in cities across America.We believe neighborhoods shape us as individuals and a society, and that when they thrive, we all thrive. Our work is focused on strengthening neighborhoods in cities around the country where unjust policies and practices have created hurdles for Black people and other people of color.

As a philanthropically funded nonprofit organization, we form long-term partnerships with local organizations fully invested in the hard work of transformation in their neighborhoods. Through expert pro-bono services and support we help these organizations—our Network Members—center the voices of residents and advance their strategy through our proven model. Purpose Built Communities’ approach to revitalization focuses on four foundational elements: high-quality,mixed-income housing; excellent schools that focus on student success in the classroom and in life; inclusive spaces that nurture residents’ physical and mental health and foster a sense of belonging; and a thriving commercial core that keeps the neighborhood economically vibrant.

We currently support more than 25 Network Members with services including one-on-one consulting, a robust Community of Practice where they can learn from and with their peers, racial equity programming, policy support, fundraising, and more. In addition, we work with other strategic partners and national organizations who share similar goals to build out a field that will accelerate all of our efforts by identifying best practices, gaining resources, and attracting brilliant talent to join our cause. Together as a network, we are leading a movement to strengthen neighborhoods while honoring heritage. Purpose Built Communities will be seen across the nation as vibrant places where legacy residents and new neighbors meet at the local coffee shop. Where children from all socioeconomic levels live on the same block, and ride their bikes to school together. Where good health is more broadly experienced, and prosperity is commonplace. And where everyone, regardless of income or race, gets to participate in the American dream.

Purpose Built Communities’ Core Values:

• Possibility: Our purpose is proving the possible, not settling for the
• probable.
• Impact: We take action and build bridges to create lasting impact.
• Community: We cultivate connected, mutually contributing communities.
• Equity: We ground our work in the foundational beliefs that race and place matter.

To learn more about Purpose Built Communities, visit: https://purposebuiltcommunities.org/

ABOUT THE DIRECTOR, MARKETING AND COMMUNICATIONS ROLE
Reporting to the Senior Vice President of Marketing & Communications (SVP), the Director, Marketing and Communications will be key in aligning communications strategies with Purpose Built's strategic objectives. This role is essential for enhancing public awareness, fostering community engagement, and amplifying Purpose Built Communities’ impact nationwide. The Director will co-create and execute a comprehensive communication plan highlighting the organization’s mission and initiatives while ensuring a consistent and compelling narrative.

RESPONSIBILITIES

Develop and Execute Comprehensive Communications Strategy

• Collaborate with the SVP to create and implement an integrated communications plan that supports Purpose Built’s goals in neighborhood revitalization.
• Ensure consistent messaging across digital, print, and social platforms both internally and externally.
• Foster strong relationships with key stakeholders, including board members, community leaders, funders, and Network Members to amplify Purpose Built’s mission.
• Oversee the communications budget, ensuring the efficient allocation of resources and effective management of external vendors, agencies, and consultants.

Amplify Public Awareness and Drive Engagement

• Lead national campaigns to build awareness of Purpose Built’s mission, targeting diverse audiences such as policymakers, donors, and the general public.
• Utilize storytelling, media relations, and partnerships to highlight successes, positioning Purpose Built as a leader in place-based transformation.
• Build and maintain relationships with journalists, influencers, and thought leaders to enhance public visibility and influence.

Oversee Content Creation, Messaging, and Foster Internal Communication

• Lead the creation of content for platforms such as websites, blogs, press releases, newsletters, social media, and videos, ensuring alignment with Purpose Built’s mission.
• Tailor communication strategies for different audiences, ensuring inclusivity and cultural sensitivity.
• Develop and implement internal communication strategies to keep staff and stakeholders informed, aligned, and engaged.

Manage Crisis Communication, Advocacy, and Budget

• Develop and execute crisis communication strategies to protect the organization’s reputation during challenges.
• Collaborate with the government relations team to create campaigns that advocate for policy changes related to neighborhood revitalization, affordable housing, economic mobility, and community development.

Lead Communication Effectiveness, Data-Driven Strategy, and Team Leadership

• Track, measure, and report on communication initiatives, using data and analytics (SEO, social media insights, web analytics) to continuously refine strategies and maximize impact.
• Provide leadership to the communications team, mentoring junior staff, fostering a collaborative, results-oriented environment, and ensuring cross-departmental collaboration to achieve unified messaging.

QUALIFICATIONS

Previous Experience

• A minimum of 7-10 years of experience in communications, preferably within the nonprofit sector.
• Experience in media relations, public relations, and strategic communication campaigns is required.

Skills and Abilities

• Demonstrated ability to develop and execute successful communications strategies that drive engagement and awareness.

• Exceptional relationship-building skills with the ability to engage and influence diverse stakeholders.
• Strong strategic thinking abilities including translating high-level goals into practical, actionable plans.
• Excellent verbal and written communication skills, conveying complex ideas clearly and concisely.
• Proficient in digital marketing and social media strategies.
• Strong analytical skills for measuring communication effectiveness.

Staff Attributes for All Roles at Purpose Built

• Deep investment in Purpose Built’s Core Values. 
• Ardent commitment to continuing on a racial equity journey organizationally within Purpose Built and its Network, as well as personally. 
• A respected professional recognized for collaborating with others with a commitment to integrity, candor, and transparency.  
• Lived or shared experiences with the people who call Purpose Built communities home is a plus. 

COMPENSATION

$110,000-$130,000

Purpose Built Communities offers a generous and comprehensive benefits package effective on the first day of employment for all full-time staff that includes:

• Options for fully-paid or subsidized health insurance plans.
• Subsidized dental and vision insurance plans.
• 401(k) retirement plan, including an employer match contribution of up to 4% of salary. 
• Cell phone reimbursement of $75 per month.
• 12 weeks of fully paid parental leave in connection with the birth or adoption of a child.
• Fully-paid Life and Accidental Death and Dismemberment Insurance plan of $50,000.
• 17 days of PTO per year for employees in their first three years of service.  Annual PTO allotments increase with additional years of service up to 28 days of PTO at 15+ years of service.  
• 17 paid organizational holidays and 2 paid floating holidays.
• Flexible work model.

Purpose Built Communities is an equal opportunity employer. All qualified applicants will be considered for employment without unlawful discrimination based on race, color, creed, national origin, sex, age, disability, marital status, sexual orientation, gender expression, military status, prior record of arrest or conviction, citizenship status, current employment status, or caregiver status.